Traffic Quality Metrics

Traffic volume is only part of website performance. A smaller audience with strong engagement can be more valuable than large irrelevant traffic.

Useful quality signals

Conversions, engaged sessions, returning users, pages per visit, lead quality, revenue, and retention all help evaluate traffic quality.

Source relevance

Traffic from a relevant search query may be more valuable than viral traffic from an unrelated source. Match metrics to business goals.

Avoid vanity metrics

Visits and rank can look impressive, but they should connect to user satisfaction and outcomes.