Search Intent

Search intent is the reason behind a query. A person may want information, a specific website, a product comparison, or a place to buy.

Common intent types

• Informational: learning or solving a problem
• Navigational: finding a specific site
• Commercial: comparing options
• Transactional: taking action or buying

Content fit

A page that does not match intent may struggle even if it includes the right keywords. Study the current results to understand what users expect.